"Weather and farming go hand in hand."

The top three places farmers go online:

1. Google


2. Ebay


3. Weather.com

Those survey results aren't surprising. Also not surprising is the fact that farmers at the Beltwide Cotton Conferences are really paying attention to the new Farmers Forecast online at weather.com/farming, and they like what they see!

I mentioned in a previous post the different features the Farmers Forecast includes, such as severe weather alerts that could affect crops and detailed data about precipitation, wind and soil moisture. Monsanto and the Weather Channel have partnered in developing this new site.

Brian Effer with Monsanto has talked to farmers at the trade show about both the Farmers Forecast site and the Cottoncommunity.com network - an online forum that farmers can use to talk and learn about different cotton varieties.

"Everything that they (farmers) do on a day-to-day basis is all determined and based on the weather," Effer said. "Whether or not they can spray today, they can put on their Roundup if it's too windy, whether or not they can plant if the soil is too moist."

Effer said the farmers he has talked to are really excited that there is now a single site for all weather information related to farming from a trusted source, the Weather Channel.

He said there will be more additions to the site as more research is done and as the company receives more feedback from farmers.

To listen to my interview with Effer, click here.